In this episode of the ‘Where People Meet’ podcast, we are joined by Leanne Calderwood, who is an entrepreneur, thought-leader, and events expert helping event professionals find their voice and develop their own personal branding through LinkedIn and content creation. Leanne serves her community by providing informative blog posts, videos, online courses, and consulting services to help event professionals optimize their inbound marketing strategies. In particular, Leanne helps sales professionals level up their LinkedIn profiles, content and skills to attract better leads and business opportunities. Given her level of expertise, we were lucky enough to have Leanne sit down to answer a few questions about how she came to be where she is today, discuss LinkedIn in depth, talk about why it’s important for event professionals to create a strong personal brand, and how they can build a stronger brand by following her Personal Branding Five Dimension Framework. 

If you’re interested in connecting with Leanne Calderwood to discuss any of this in greater detail or to learn more about her expertise, you can do so at any of the following resources:

• LinkedIn - https://www.linkedin.com/in/leannecalderwood/ 
• Website link - leannecalderwood.com/ 
• Twitter - @lcalderwood