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Event sponsorship is evolving — and associations that continue treating sponsorships as one-off transactions risk leaving significant revenue and long-term partnership opportunities on the table.
On Wednesday, March 4, 2026 (12:00pm–1:00pm EST), join PheedLoop and CANRev Collaborative for a practical, strategy-focused webinar designed to help association leaders rethink how they approach sponsorships and unlock new growth opportunities through their events.
Why Attend?
Today’s sponsors are looking for measurable value, ongoing engagement, and partnerships that extend beyond a single event. In this session, you’ll learn how to reposition your events as year-round revenue platforms — creating sponsorship programs that drive stronger ROI for sponsors while generating more predictable revenue for your organization.
You’ll discover how to:
- Align sponsor objectives with meaningful member engagement
- Design higher-value sponsorship opportunities that go beyond logo placements
- Use event technology to deliver measurable ROI sponsors are willing to invest in
- Shift from selling inventory to building long-term sponsorship partnerships
Whether you’re looking to grow non-dues revenue, improve sponsor renewals, or modernize your sponsorship strategy, this session will provide practical ideas you can apply immediately.
What to Expect
Format: 30-minute presentation followed by live Q&A
Date & Time: Wednesday, March 4, 2026 | 12:00pm–1:00pm EST
Location: Virtual
Meet the Speakers
Ed Byers, CHRP, CMP, CAE — President, CANRev Collaborative
Ed brings more than a decade of experience helping associations and non-profits grow revenue and deepen partnerships. Through CANRev Collaborative and Non Dues-a-Palooza, he has helped organizations generate millions in new sponsorship and partnership revenue while supporting executives focused on sustainable non-dues growth.
Mitch Malinsky — Vice President, PheedLoop
Mitch leads revenue and strategic partnerships at PheedLoop and works closely with event organizers to modernize their event technology, improve operational efficiency, and unlock greater ROI. Known for his candid, operator-first perspective, Mitch helps event professionals translate complex technology decisions into clear, actionable strategies.
Save Your Spot
If you’re ready to rethink how your organization approaches sponsorship and build partnerships that deliver long-term growth, this webinar is for you.
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